Subjectivity, Opinions, iPads

Many of us who work in libraries or other organizations that serve the public spend quite a bit of time considering, ruminating, talking or discovering how to make better, stronger or more impactful services, experiences and products for our communities. Often when a new product or innovative service emerges (even if it is in a field not directly related to what we do), our thinking can be inspired or refreshed. With the unveiling of the iPad this week, ears and eyes all over the globe were perked and peeled, ready for inspiration. Along with the applause there came some  notable criticism of this latest Apple offering that won’t be widely available for a couple of months. What can such an innovation or new product release teach us? An interesting post on 52 Weeks of UX, offers a suggestion: “what if the iPad simply isn’t for the people who are critiquing it?” The post goes on to remind us that our subjectivity can often lead us to believe that every new product (or experience?) needs to fit our own mold of what good means.  This is a good reminder. Needs and expectations differ. This is why we do usability testing, observations and seek feedback (from all users, not only experts). Resounding applause or thundering critique doesn’t necessarily mean that a new service or product is a failure from the get-go. Let the people who will use a product or service again and again do the deciding. We can learn and adjust from that.  The closing thought of the post is likely well worth the cost of a new iPad (maybe a little more):

Subjectivity, our inability to see as others do, can be a cruel master.

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