Tonight we had the finale event for the Paint the Town Read initiative that we’ve been running for 2 months now. We hosted 2 great come-celebrate-and-show-you-love-the-library events–one at the Main Library and one at ImaginOn. We had, collectively, over 1,000 people show up to celebrate libraries on this Friday of National Library Week! (May I mention that we were running our events parallel with the Keith Urban & Carrie Underwood sold-out concert at the arena in downtown Charlotte in the same city block?) It was a wonderful, library-loving night!

Here are some thoughts on how to make big library events that people love:

1. People love music, especially live music. Tonight we showcased the rocking & pure lovely music of Lunch Money. If you haven’t booked them for your library, get on it!

2. People love to be surprised. Many folks showed up prepared to see the theatre event only at ImaginOn, not knowing that there was food, drink and goodies waiting for them. Those that came just for the party found that there were welcoming staff, giveaways, music and lots to do!

3. People love to be treated special. Staff roamed among the many hundreds of visitors and welcomed them and thanked them for coming. It is the same as if you were having a party at your house–remember that…treat every guest special. And it will be a special event.

Here’s to Emily and all the staff that helped make the Red, Read Party a Real, Really Special Event!