Representing IS Selling

Here’s a word to all you folks who represent artists and authors: if you are representing someone sell them well. You’re tone, your enthusiasm, your flexibilty, your interest in the inquiry can (or cannot) get a gig, make a lasting impression or just completely offend a potential client. You don’t know how much budget the person on the other end of the line has to work with nor the possible far reaching and meaningful connection that can be made. Check the personal tude before you pick up the phone or lay fingers to the keyboard and remember that representin’ IS sellin’. And that’s OK.

Now here’s a word to all you artists, authors or other folks who are being represented by others. Ask clients how they were treated once in a while by the representative. This is your first voice to the outside world very often.

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