Recently, a familiar and friendly face on the news and weather scene in Charlotte, NC virtually disappeared overnight. After almost 10 years as the chief meteorologist for TV stationWCNC, the local celebrity was abruptly told that her contract was not being renewed. Read the full story here.
That was in July. Just over 2 months later and Terri Bennett has rebounded in a grand way. Because of a no-compete clause in her contract she is barred from joining the news team of any regional TV stations. Weighing her options, she obviously thought fast and acted just as fast. By launching her own web site, www.terribennett.com, she is able to bring the world to her doorstep. This is a true 2.0/ RenGen solution to a problem. In the year that Bennett waits to regroup and sit out the no compete clause, she is able to share her obvious love of all-things-weather, concern for the environment and even gardening. Her web site is layered with her personal passions and allows her to bring her own voice to what she does. What a calling card.
Check out the follow up story that ran in Saturday’s paper. A quick scan of the dozens and dozens of online notes of support not only show Bennett’s obvious popularity, it speaks of the connections and follow-up the community has with what they believe in…and, of course, the point of this post–don’t mess with a smart meteorologist who knows how to use her Web 2.0 skills.