Web As Process

“The sooner we view the web as a process, not a place, the quicker we will understand it. It’s two flows. The flow of information and the flow of attention.”
-Seth Godin

Soooo, with this in mind can we now get things moving a little faster, a little smoother (sometimes clunkier), things built up (or axed) quicker to meet our needs?
Neeext, is there a new word that exists that envelopes this idea of “web as process?”