Show Me Me, Show Me You

Who do you want to see when you look at a new product, a new web site, a new community organization? You want to see you! And you want to see someone else. Someone with a name. A story. Seth Godin points to the frivolous but intoxicating site I’m In Like With You in his post “Learning From Flirting.”
What can we learn from this? It’s what the 2.0 movement has been saying for a while now: let the users speak! They want to! They love it! We love it. And ultimately…whether it looks pretty and is palatable in the old school sense or not…it is what is on the platter for the users we say we want to reach. Are you ready for it?

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