This morning it snowed in Charlotte. As I was walking up the street to my office at Main Library, I snapped this picture of the ImaginOn sign on this cold January morning. You get the picture.

So, in the bigger picture, what does this bring to mind for me? Just like the weather, we have to be ready to revolve our presence, add a layer of newness, something meaningful (even if temporary) to our space, our brand, our philosophy. Think of it like the weather. It moves and shifts and–remember this–people repond to that.