marketing

What we can learn from the weather

This morning it snowed in Charlotte. As I was walking up the street to my office at Main Library, I snapped this picture of the ImaginOn sign on this cold January morning. You get the picture.

So, in the bigger picture, what does this bring to mind for me? Just like the weather, we have to be ready to revolve our presence, add a layer of newness, something meaningful (even if temporary) to our space, our brand, our philosophy. Think of it like the weather. It moves and shifts and–remember this–people repond to that.

Real Pencils, Revisited

It’s time for an update on the pencil thing! Way back in February when I voiced my first big phat “why?” about golf pencils and their use in public libraries, we’ve had some shift. I ordered personalized pencils–REAL pencils for PLCMC…enough to replace all the golf pencils that float around (and then into the trash cans) the library system.
I’m going to make like a golf pencil and keep this short–sleek black pencils replaced the short stubby ones this summer thoughout the Charlotte region. And we’re hoping they were used and then walked out the door. They are printed with 3 messages:
“Where’s The Point: At Your Public Library”
“Want To Know Something: Go To Your Public Library”
“Reading 20 Minutes A Day Can Change Your Child’s Life”

Please feel free to steal these messages…and pass them around…on real pencils or in any fashion that is handy!
Oh, and this has gone a bit viral since my first rant, but just in case you haven’t seen it, someone else decided to question the short pencil…check out the Short Pencil Saga.

Simple Sizz

Here it is. Simple done and gone sizzle on this one, yo! It has reading, community
engagement, user interaction, homespun marketing all wrapped up. Check it out and then copy this idea all the way to YESSIRREE!
Louisville Free Public Library, good for you and good for everyone who grabs this idea and runs.
Thanks, Beth L. for sharing this with me. You have no idea how it sent shivers of wowee through me!
Take a look–it’s on their homepage–yes, their homepage–not buried on the “Kids Links” page!

A Library Champion Lives Here!
http://www.lfpl.org/